Welcome to my client partnership process! The place where strategy and storytelling merry to create a memorable experience.

my process

Chances are, you are here because your words are falling flat. You have huge ideas (and a lot of them) but you can’t quite articulate them properly. That’s where I come in! Through consistent, conversational copywriting that is backed with researched keywords, I will undoubtedly alleviate your stress. Your time is precious and I’m about to give you a whole lot back, because you can trust that your brand is in good hands.

Once you submit my online form, you’ll receive an email asking you to schedule a virtual 30 minute discovery meeting. This meeting will be a time for us to get to know each other to understand if we are a good fit. We will review the current landscape of your brand and your business goals to see where I can elevate your online presence.

After that meeting I will prepare a custom proposal to sign that will include details like strategy, deliverables, factors for success, timeline and budget. This begins a collaborative journey for your brand that gives your audience the personalized experience they crave!

  • AUDIT

    Comprehensive review of current content to identify gaps and understand what is underperforming, while looking for new opportunities. This step is important to decide what content to update, keep, consolidate, delete or create.

  • Research & Strategy

    Dive into your brand to understand target audience, top keywords and other data insights to develop a thoughtful content strategy with impactful KPIs. I will also review the competitive landscape to discern your unique value proposition.

  • Comprehensive review of current content on the site to understand underperforming content and new opportunities.

    OPTIMIZE AND UPDATE

    Refresh copy with optimized, compelling content in your brand’s tone of voice. Improve readability with structure and attract and retain prospective customers with clear, purposefully written sentences to meet your marketing goals.

Frequently asked questions

Still have some questions? Peruse my FAQ’s page or reach out to me directly at yourcopycatalyst@gmail.com. I look forward to hearing from you!

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