Content
metamorphosis
Just as a caterpillar evolves into a butterfly, I’m here to ensure your copy takes flight. With impactful language, strategic sales-storytelling and personalized narratives crafted to resonate with your audience, I create experiences that drive sales and turn prospects into loyalists. l will help you break through the digital clutter and sustain attention, while driving action, with a fresh, insightful perspective.
Let the metamorphosis begin.
Services
-
![gallery wall with coffee mug]()
Website content
Your first impression. Articulately crafted copy established in your brand’s tone of voice. Optimized to capture your desired audience and entice them to engage. Includes homepages, product descriptions, company bios and more.
-
![typewriter]()
Landing pages
A sales page that requires a distinct form of copywriting. Aims to stir emotion in prospects, resulting in a quicker purchasing decision. Utilizing sales storytelling, your customer’s pain points will be addressed with compelling, SEO optimized, direct solutions to improve your campaign’s sales potential.
-
![floral wallpaper]()
Articles
A way to build an authoritative brand and generate more online traffic to your site with SEO optimized articles. Establish yourself as the trusted leader in your category by appearing higher in search with interesting educational content, relevant to your audience.
-
![clock]()
Email Marketing
A 1:1 connection with your customers. A chance to turn them into loyalists with personalized messages. Succinct, engaging and informative email marketing copy that will get your customer jazzed when they see your brand in their Inbox.
-
![candle]()
Social Media
Quippy and imaginative storytelling that sparks conversation through relatable copy. Scroll-stopping captions that set your brand apart and ignite engagement on Instagram, Facebook, Twitter, LinkedIn or Pinterest.
My process
-
AUDIT
Comprehensive review of current content to identify gaps and understand what is underperforming, while looking for new opportunities. This step is important to decide what content to update, keep, consolidate, delete or create.
-
Research & Strategy
Dive into your brand to understand target audience, impactful keywords and other data insights to develop a thoughtful content strategy with impactful KPIs. I will also review the competitive landscape to discern your unique value proposition.
-
OPTIMIZE & UPDATE
Refresh copy with optimized, compelling content in your brand’s tone of voice. Improve readability with structure and attract and retain your audience with clear, purposefully written sentences that tell your story.
"Creating compelling content that delivers proven results is rooted in a holistic approach that leans on key data insights, a deep understanding of the marketplace, and a strong creative edge.
By weaving together these essential elements, we can produce content that resonates with our audience, drives engagement, and ultimately achieves strategic objectives."
let’s work together
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Let’s connect so I can help you achieve your goals!
Testimonials
